If you are like some of us at LESA, the innovations of technology continue to inspire, boggle the mind and allow for new growth opportunities – all at the same time! This rings true with the development and growing use of the Quick Response (QR) code. If you are a smart phone user, you may have heard of these and used them to your benefit already. Or perhaps, you’ve seen the pixelated graphic in print media and wondered what it was and how it was used.
Smart phones cameras capture/scan the image to retrieve embedded information within the QR code–information including URLs, video, imagery and audio. Some user have included a QR code on their business cards, whereby a scanner can link to a CV or website. If used within your practice, this could potentially allow your clients to find you and your firm faster. Google is now using QR codes to promote their Google Pace Pages project by sending codes to businesses identified as being top searches on Google Maps. By calling attention to the business as being a Google Favourite Place, the business wins by gaining recognition. The user benefits by being able to pull up the ‘place page’ for information including videos, photos, nearby transit, and patron reviews. Good information faster – now that is inspiring!
Watch for a follow-up post, “The QR Code – How to Capture”.
